MYRA EBGH BRANCH
2024 | JEDDAH, SAUDI ARABIA
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MAIN ENTRANCE AREA UNDER CONSTRUCTION
MYRA IS SYNONYMOUS WITH EXCELLENCE IN THE ART OF CAKE-MAKING, WHERE EACH BRANCH EMBODIES AN AURA OF SOPHISTICATION AND GRANDEUR. THE MYRA EBGH BRANCH, A 40 SQM SPACE WITHIN THE EBGH HOSPITAL, SEAMLESSLY EXTENDS THE OPULENT AMBIANCE OF THE MYRA FLAGSHIP STORE WHILE ADAPTING TO ITS UNIQUE SETTING. DESIGNED NOT JUST AS A RETAIL SPACE BUT AS AN IMMERSIVE EXPERIENCE, THIS BRANCH ELEVATES THE SIMPLE ACT OF PURCHASING A CAKE INTO A REFINED SENSORY JOURNEY.
IMAGE OF THE ENTRANCE PORTAL TO THE SHOP
IMAGE OF THE DARK PURPLE WALL WRAPPING AROUND THE HOSPITAL ENTRANCE WALL
GROUND FLOOR PLAN
A STRIKING POP OF PURPLE AT THE ENTRANCE ACTS AS A BOLD INVITATION, WELCOMING ALL VISITORS INTO A SPACE WHERE DESIGN AND CULINARY ARTISTRY CONVERGE. ENHANCING THIS WELCOMING GESTURE, A LARGE PURPLE WALL WRAPS AROUND THE ADJACENT WALL OF THE ENTRANCE, INTUITIVELY GUIDING CUSTOMERS INTO THE SHOP. DESPITE ITS COMPACT SIZE, THE INTERIOR UNFOLDS WITH SMOOTH CURVES AND SEAMLESS TRANSITIONS THAT MIRROR THE DESIGN ETHOS OF THE FLAGSHIP LOCATION, CREATING A SENSE OF OPENNESS AND FLUIDITY. COHESIVE WITH MYRA’S BRAND IDENTITY AND MATERIAL PALETTE, THE SPACE REFLECTS THE SAME LEVEL OF CRAFTSMANSHIP AND REFINEMENT FOUND IN ALL MYRA BRANCHES.
FLOOR TILING PLAN
REFLECTED CEILING PLAN
INTERIOR VIEW OF THE MAIN LIVING AREA
VALLEY FACADE FRONT VIEW
VALLEY FACADE SIDE VIEW
GIVEN ITS FUNCTION AS A CASUAL GRAB-AND-GO CONCEPT, THE DESIGN INCORPORATES THREE HIGH BAR TABLES, THOUGHTFULLY POSITIONED TO ACCOMMODATE VISITORS ON THE MOVE. THESE TABLES OFFER A CONVENIENT SPOT FOR PATRONS TO PAUSE AND ENJOY THEIR FOOD AND DRINKS, ENHANCING THE OVERALL CUSTOMER EXPERIENCE.
INTERNAL SECTIONS
A FOCAL POINT OF THE DESIGN IS THE MAIN FEATURE WALL, POSITIONED DIRECTLY AGAINST THE CASHIER, WHERE AN ARTISTIC INTERPLAY OF COLORS AND LINES CREATES A DYNAMIC YET HARMONIOUS COMPOSITION. ADJACENT TO THIS FEATURE WALL, A LARGE DISPLAY SHOWCASES MYRA’S METICULOUSLY CRAFTED ARTISTIC CAKES, TURNING THEM INTO BOTH A VISUAL STATEMENT AND A TESTAMENT TO THE BRAND’S CONFECTIONERY EXPERTISE. THE OVERALL AMBIANCE IS NOT JUST ABOUT AESTHETICS BUT ALSO ABOUT CRAFTING AN ATMOSPHERE THAT ENHANCES THE MYRA EXPERIENCE, ENSURING THAT EVERY VISITOR, WHETHER A HOSPITAL GUEST OR PASSERBY, IS DRAWN IN TO ENJOY THE DELICACIES WITHIN.
CASHIER AREA UNDER CONSTRUCTION
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